The Man Behind The ‘i’ In Apple Products Believes That The iPhone Should Be Rebranded, As It Is No Longer Relevant

Ken Segall is the name behind the "i" prefix, which has been the defining base for the branding of almost all Apple products. The prefix has been part of the company's brand strategy since the Steve Jobs era. Segall has recently expressed that it is high time Apple underwent a rebranding that better represents the company's ongoing innovations and evolved product dynamics. Ken Segall, the man behind the 'i' prefix of Apple's products, now thinks that it needs to go away Steve Jobs appointed Ken Segall as Apple's ad agency's creative director to work on NeXT, and he has been […] Read full article at

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