Apple Is The World’s First Trillion-Dollar Brand, According To Research Firm, But It Had A Slow Year-Over-Year Change Compared To Other Companies

The lack of penetration in the AI space has not hampered Apple’s growth, at least according to research firm Kantar. The California-based giant has achieved a new milestone, becoming the first trillion-dollar brand in 2024. The company has beaten the likes of Google, Microsoft, and others, retaining its number one position for the third consecutive year. However, while there is no denying Apple’s legendary status, the latest report reveals that its annual growth was slower compared to the other brands. NVIDIA displayed the highest annual growth of 178 percent, but its brand value compared to Apple is five times less […] Read full article at

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