China’s Up-and-Coming Sports Gear Makers: When Politics Meets Business

When Xi Jinping took center stage in early 2022 for the Beijing Winter Olympics’ opening ceremony, he was sporting a marine blue parka – specifically, one made by Canadian outfitter Arc’teryx. While the brand may be a foreign one at first glance, it was actually acquired by Chinese sporting goods manufacturer ANTA Sports in 2019. The jacket sold out in China immediately. ANTA, official sportswear partner of the Olympic games, went on to reap the benefits of that status throughout the 17 day event: Chinese athletes including star skier Eileen Gu were all outfitted in ANTA gear, making the brand omnipresent and rocketing sales to previously unseen levels, an increase of up to 15-fold. Read More »

Top News

© 2000- Artmotion Network   Terms of Use  Help  Advertise  Add RSS  Feedback