TikTok is testing whether Australian users stick around with less music

By Lucas Shaw and Olivia Solon February 2, 2023 — 8.16amNormal text sizeLarger text sizeVery large text sizeTikTok is limiting the number of songs that users can post on its app, an experiment to assess how much they value music in their videos.
Content creators won’t be able to use certain songs, the company said in a statement. The test is occurring with a subset of TikTok’s users in Australia.
The effort is worrying major music labels, which b..
Content creators won’t be able to use certain songs, the company said in a statement. The test is occurring with a subset of TikTok’s users in Australia.
The effort is worrying major music labels, which b..