Alphabet, Meta Earnings Decline Suggests Uncertain 2023 for Digital Ads Industry, Big Tech

After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet in the clear.
The health of the advertising industry closely mirrors the economy, and many advertisers have pared back their marketing budgets in response to record-high inflation rates and continued uncertainty about a recession.
Goog..
The health of the advertising industry closely mirrors the economy, and many advertisers have pared back their marketing budgets in response to record-high inflation rates and continued uncertainty about a recession.
Goog..