Apple to Sell Less Than 100,000 Units of Upcoming Mixed-Reality Headset This Year

Apple will host its annual WWDC 2023 event in less than two weeks and we are expecting something big from the Cupertino-based tech giant. The company is expected to announce its highly anticipated iOS 17, watchOS 10, and a boatload of other software updates for its products. It is also rumored that the company will announce a larger 15-inch model of the MacBook Air and the highly anticipated mixed-reality headset. It is now being reported that Apple will only sell 100,000 units of the Mixed-Reality Headset. Scroll down to read more details on what Apple's initial strategy could be for the new device.
Apple's Mixed-Reality Headset shipments are slated to remain as low as 100,000 units as the device is oriented toward developers and professionals
According to new research from TrendForce , Apple's Mixed-Reality Headset shipments are estimated to be less than 100,000 units this year. There are several reasons why shipments will remain low this year despite the product being an entirely new product from Apple in over eight years. For one, it was previously reported that Apple's Mixed-Reality Headset will be oriented toward developers , content creators, and professionals. What this means is that the headset will cater to a specific portion of the market rather than the average user.
Since the AR Headset is an entirely new product, it makes sense for Apple to target developers. Ultimately, developers will use get to know the device better to create better applications and usage for the headset. Additionally, the report also states that Apple will cap its headset production at 300,000 units this year. It was previously coined that the headset will sell an estimated 7 million to 10 million units in the first year of availability.
Another reason why Apple's headset shipments could remain low is because of the manufacturing cost. While Apple will keep its sweet profit margins, the mixed-reality headset would be priced at approximately $3,000 . What this means is that the device is not for the average user and would fewer people looking to get into the AR category. The company working on future models of the AR Headset that will cater to a wider audience with budget variants of the headset being tested internally. Ultimately, the company is aiming to follow an iPhone-like lineup for the headset with a standard and a premium model.

There are mixed numbers shared by analysts across the globe related to mixed-reality headset shipments. Henceforth, it would be wise for us to let the market decide and wait until the end of the year to draw conclusions. These are mere speculations at this stage and the final word rests with Apple. Share your thoughts with us in the comments.
Written by Ali Salman

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