iPhone 14 Plus Was Apple’s Worst-Selling Model In Q1 2023, But Despite Its Poor Reception, It Was The Sixth-Best-Selling Handset

Apple’s strategy to ditch compact iPhone releases in exchange for the iPhone 14 Plus, which offered more screen real estate, can be termed as a failure by various industry watchers, but when compared against the competition, the 6.7-inch model actually did fairly well in the market for the Q1 2023 period. However, that does not mean that Apple will not revise its approach with the iPhone 15 Plus when the successor launches later this year.
The Galaxy S23 Ultra was the only Android smartphone that sold better than the iPhone 14 Plus
We previously talked about the Galaxy S23 Ultra being the most popular Android smartphone  for the Q1 2023 period, according to the data shared by Canalys, as it is the only iPhone 14 model that Samsung’s latest flagship beat for this quarter. Of course, it was not at all surprising to see the iPhone 14 Pro Max take the top spot for this period, which only means that there is a high chance that the iPhone 15 Pro Max will eventually carve the top spot in this chart next year as it is rumored to carry more exclusive features.
As for why the iPhone 14 Plus could not garner the same popularity as the rest of Apple’s 2022 flagship, we believe several reasons could have accounted for this setback. Firstly, charging a whopping $899 for the base model would discourage the majority of customers, especially when U.S. residents only had to add an extra $100 to the total, get themselves an iPhone 14 Pro, and enjoy a plethora of upgrades for the same 128GB of storage.

High-end($500 and above) smartphones bucked the global trend by growing 4.7% YoY, exceeding 1/3 of worldwide shipments in Q1 2023. pic.twitter.com/FfVA1sYgqk
— Canalys (@Canalys) May 29, 2023

This would be one of the reasons why Apple is reportedly exploring the option of revising the price of the iPhone 15 Plus since lowering it might get more traction from a product that only offers a dual-rear-camera system and a 60Hz display. This year, we expect the iPhone 15 Plus’ strengths to be its larger display, potentially bigger battery, and the performance and power-efficiency attributes of the A16 Bionic, an SoC that is already found in the iPhone 14 Pro and iPhone 14 Pro Max.
One area that Apple may introduce a notable change in is the main camera, as the company is rumored to introduce a 48MP sensor for both the iPhone 15 and iPhone 15 Plus. The larger sensor area should outpace the capabilities of the iPhone 14 and iPhone 14 Plus, and a lower price target should make it an enticing upgrade for consumers who do not wish to splurge a massive sum on the iPhone 15 Pro and iPhone 15 Pro Max.
Written by Omar Sohail

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